Background

Having recently acquired one of their main competitors, Pacvue came to us with a vision to evolve their brand from an advertising tool into an integrated suite with everything ecommerce customers need to run their business. With this new vision, they planned to elevate Pacvue to serve as both a new corporate brand and an enterprise platform.

Challenge 

In commerce, every goal achieved brings another into sight—the fact that there’s always something new to do or learn is exactly why many enter the category. Despite this, competitors use the industry’s challenging nature to their advantage, using fear to position their products as the way to avoid falling behind. Our challenge was to uncover how Pacvue could uniquely celebrate their customers’ motivation and guide them to what they’re capable of, instead of using the challenge to incite alarm.

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Work

We built a Pacvue brand and portfolio that helps customers see further, think bigger, and move faster through their commerce journey. Pacvue now stands distinct, with a brand that connects their visual identity, positioning, and brand story.

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Through the process, we helped Pacvue reconcile its portfolio to leverage the existing brand equity, distinguish Pacvue as a parent company as well as a platform, and tell a story of enterprise and SMB solutions.

Marketing & Advertising Technology 

BRAND DEVELOPMENT  |  PRODUCT PORTFOLIO  |  MESSAGING