It's all about context.
The key to effective positioning? I'll give you a clue.
Before you can get your buyers to love you, you have to get them to understand you. What is it you do? Who do you do it for? How you do it better than the rest?
Positioning lays the foundation for everything your brand does and says by situating it within the larger context—of your category, your audience, your moment in time.
Set the right context from the beginning, and every story you tell becomes more compelling, every tactic more deliberate, and every dollar more effective.
Hi, I'm Molly.
Founder, Brand & Marketing Consultant
I started Molly Waller Consulting because I wanted to partner with brands to work out their knottiest marketing challenges. Nothing excites me more than finding an elegant solution to a tricky business problem. The more complex, the more consequential, the more intrigued I am.
Services
I partner with brands and agencies to tell the right stories, to the right people, at the right time. At the brand-level or product-level, I'm here to help you position your business and offering in the right context, so you become incredibly easy to love.
Positioning
A foundational exercise that aligns all stakeholders around what makes your offering(s) uniquely valuable and to whom, ensuring all marketing efforts are telling the same story from the beginning.
Go-To-Market
A process that starts with a thorough audit of the competitive landscape and results in a GTM playbook defining your audience, pricing strategy, messaging, marketing plan and sales enablement materials.
Portfolio Strategy
A thoughtful portfolio strategy identifies a clear role and relationship between each element, to optimize your brand equity, help customers and stakeholders navigate your offerings, and clarify your value story.
Naming
Naming is tough—it’s subjective, emotional, and time-consuming. Rooted in objective naming strategy and highly collaborative, my process makes naming easier and less subjective—earning buy-in from key stakeholders and resulting in company and product names primed for great branding.
Where positioning aligns internal audiences and creates a solid foundation, messaging translates it into a market-facing story that incorporates your brand voice & speaks directly to customer needs.
Messaging
Brand Creation
Brand creation (and re-creation) starts with a discovery process to define what your brands stands for, then brings it to life through visual and verbal identity. I'll assemble a team from my network of creative talent to handle the complete brand creation process, from strategy to execution.
Brand Launch & Campaign Development
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For a great brand to be successful, you also need to ensure the right people see it, notice it, and engage with it. That's where a smart campaign and launch strategy come in. I'll leverage the right resources to ensure your creative and media strategies are aligned, effective, and measurable, to drive maximum ROI.
Creative Direction & Fractional Leadership
If you need some extra muscle to push a project over the finish line, a proven leader to coach your team and build alignment, or a new perspective to finesse your process, I'm available for extended engagements with agencies and brands.
The Big Question:
When is the best time to engage me?
The Simple Answer:
When what you've been doing isn't working anymore.
The Longer Answer
1
You’re looking to scale or expand into a new market
What got you here, won't get you there. Accepting this is often the greatest barrier to success when it comes time to scale or expand your business. I'll help you build on your previous success, and bring fresh eyes to take on new challenges and capitalize on the opportunities that lie ahead.
2
You're facing category disruption
Disruption is, well, disruptive. Especially when you're not the one leading the revolution. Whether your category is being disrupted by a new entrant or by an entirely new category, I'll help you position your brand and products in the right context to make them stand out from the crowd.
3
You’ve recently undergone a merger or acquisition
M&A is the growth engine that powers many industries,—especially in the technology space—but that doesn't make it any less challenging to navigate. I'll help you reconcile your portfolio to optimize your equity, align your brands around key customer segments, and drive clarity for all.