Branding | SaaS Marketing | Product Positioning
Hi, I'm Molly.
I’m a creative-director-turned-brand-builder-turned-SaaS-marketer, driven by a passion for compelling and effective storytelling. Throughout my 13 years in branding & advertising agencies, I've been drawn to small, entrepreneurial agencies where I've gotten to wear many hats. I have consistently—and joyfully!—straddled the line between Creative and Strategy, working in close collaboration with colleagues and clients to develop the strategic framework for successful marketing, and translating all of that into a portfolio of powerful and effective marketing work.
Most recently, I have transitioned out of agency leadership to focus on my work as an independent consultant, harnessing my expertise and love for the technology and SaaS space. I am passionate about guiding marketing teams to tell compelling stories that solve complex marketing problems and drive business results. I believe in the power of creativity to solve problems, that curiosity should guide the creative process, and that strategically-sound ideas outweigh catchy taglines every time.
As a leader, I live by the philosophy of empathy with expectations. I'm committed to reshaping the creative & marketing industry as a more inclusive, accessible, and intersectional environment and am dedicated to humbly holding open the heavy door of the industry, for anyone who wants in.
Capabilities & Expertise
Product
Positioning
A foundational exercise that aligns all stakeholders around what makes your offering(s) uniquely valuable and to whom.
Go-to-Market Strategy
A process that starts with a thorough audit of the competitive landscape and results in a GTM playbook defining your audience, pricing strategy, messaging, marketing plan and sales enablement materials.
Portfolio Strategy
A thoughtful portfolio strategy identifies a clear role and relationship between each element, to optimize your brand equity, help customers and stakeholders navigate your offerings, and clarify your value story.
Brand Development
Brand development starts with a discovery process to define what your brands stands for, then brings it to life through visual and verbal identity.
Product & Brand Messaging
Where positioning aligns internal audiences and creates a solid foundation, messaging translates it into a market-facing story that incorporates your brand voice & speaks directly to customer needs.
The Big Question:
When is the best time to engage me?
The Simple Answer:
When what you've been doing isn't working anymore.
The Longer Answer
1
You’re looking to scale or expand into a new market
What got you here, won't get you there. Accepting this is often the greatest barrier to success when it comes time to scale or expand your business. I'll help you draw from previous success, and bring fresh eyes to take on the challenges and capitalize on the opportunities that lie ahead.
2
You're facing category disruption
Disruption is, well, disruptive. Especially when you're not the one leading the revolution. Whether your category is being disrupted by a new entrant or by an entirely new category, I'll help you position your brand and products in the right context to make them stand out from the crowd.
3
You’ve recently undergone a merger or acquisition
M&A is the growth engine that powers the technology industry, but that doesn't make it any less challenging to navigate. I'll help you reconcile your portfolio to optimize your equity, align your brands around key customer segments, and drive clarity for customers and internal stakeholders alike.
